Project: https://readyplayer.me/

Challenge:

The sales team at Ready Player Me manually evaluated hundreds of incoming leads weekly, spending over 6 hours per week filtering through potential customers. This was inefficient, time-consuming, and left room for human error.

Solution:

We developed and implemented an AI-powered lead scoring model within their CRM (HubSpot). The system automatically assigns a “deal score value” from 0 to 100, helping the sales team prioritize high-value leads instantly.

Results:

✅ Lead evaluation time reduced from 6 hours per week to just minutes

✅ Increased efficiency & faster decision-making

✅ Higher focus on closing deals instead of manual filtering

By automating this process, the team could scale their sales efforts without additional hiring, leading to more conversions and revenue growth.